Perfect ForProduct And ServiceBased Businesses
Did you know people have even shorter attention spans than… GOLDFISH?
As crazy as that sounds, it’s 100% true . And that sad reality can make things extremely difficult for those of us trying to build an online presence.
With hundreds of thousands of online businesses competing to be noticed, it can be next-to-impossible to stand out in today’s overcrowded marketplace.
Because of that, we’re forced to spend more money trying to reach more people, driving ad costs even higher… and causing us to experience even worse results than before.
THEY WORK LIKE CRAZY
Because animated explainer videos are so entertaining, consumers are drawn in to the story … making your marketing message much more effective.
THEY INFORM AND EDUCATE
More and more, consumers want content to inform and educate. In fact, studies have shown that 68% of people say this is the type of content they find most valuable. Animated explainer videos are designed to do just that, giving a massive-boost to your marketing.
ANIMATED EXPLAINER VIDEOS GET THE POINT ACROSS … FAST
You’ve probably heard that a picture is worth 1,000 words. That’s nothing compared to video. According to Forrester Research, one minute of video is worth 1.8 million words. Just imagine how quickly you can get your message across to easily distracted prospects with a brief animated explainer video.
EXPLAINER VIDEOS SIMPLIFY COMPLEX SUBJECTS.
With an animated explainer video, you can communicate abstract or confusing subjects very easily … and as prospects’ understanding increases, so can your conversion rates.
THESE KINDS OF VIDEOS DON’T “FEEL” LIKE MARKETING.
All too often, consumers tune out when they hear yet another marketing message. Because animated explainer videos are actually enjoyable to watch, they’re a great way to subtly promote your brand … without alienating and annoying prospects.
ANIMATED EXPLAINER VIDEOS ARE HIGHLY SHAREABLE.
Another online study states that a whopping 97% of consumers say they’d be willing to share a great branded video. Because explainer-style videos are so fun-to-watch, they’re also super-shareable—meaning more followers and new customers for your brand.
THEY’RE ABSOLUTELY GREAT FOR STORYTELLING.
People love a great story. And there’s no better medium to do that than with animated cartoon explainer videos. Just think about how engaged your kids are during Saturday morning cartoons. Well the same holds true for us adults. These videos just work.
ANIMATED EXPLAINER VIDEOS ARE SUPER ENGAGING.
Animated Explainer Videos Are Super Engaging. It’s way more interesting to see characters fly, props appear out of nowhere, and backgrounds change–than it is to read a bunch of lifeless marketing text. Simply put, animated explainer videos ARE fun to watch. For marketers, that means there’s a much greater chance that prospects will watch your videos until the very end, watching your FULL marketing message.
THEY MIGHT EVEN IMPROVE GOOGLE SEARCH RANK?
Everyone knows that getting on the first page of Google isn’t easy. However, did you know that a site featuring video is many times more likely to make the first page?! With an animated explainer video, you’re giving yourself a greater chance to make that a reality.
EXPLAINER VIDEOS REDUCE SUPPORT CALLS.
There’s not much that’s more frustrating (and time-sucking) than a giant list of support tickets waiting for you every morning. Fortunately, animated explainer videos are a great way to answer common customer questions, minimizing your support needs. In fact, almost half of businesses say that by using videos, they’ve been able to reduce support calls.
ANIMATED EXPLAINER VIDEOS ARE MEMORABLE.
Did you know that only 10% of people remember the text they read? By contrast, video viewers can retain up to 95% of a video’s message. For that reason, an animated explainer video is a great way to stay memorable with prospects–which is super-important since most people require multiple exposures to a brand before they’ll make a purchase.
THAT’S WHY THE BIGGEST BRAND NAMES IN THE WORLD ABSOLUTELY RELY ON THEM–REGARDLESS OF WHAT THEY’RE SELLING AND WHO THEY’RE TRYING TO REACH.
And do you know what all these companies have in common?
Each of them has the money, resources, and expertise to use the best, most effective marketing tactics in the world … and they’ve ALL chosen to use animated explainer-style videos created by the pros.
Why? Because they work unbelievably well.
After all, it’s safe to say that YouTube, the largest video hosting site in the world, knows a little something about how to get views, likes, and shares.
Google too–it tracks hundreds of different metrics on what works and what doesn’t.
The company’s used those metrics to determine that animated explainer videos are a super-powerful way for Google to expand its reach, increase engagement, and improve conversions.